Articles
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A Qualitative Study of Longitudinal and Geographic Variations Amongst Consumers in Subsistence Marketplaces in India

Tejinder Sharma

Volume 33, Issue 1 (April 2012 to September 2012)

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Under-Utilization and Under-Development

B. N. Goldar

Volume 9, Issue 1 (January 1978 to June 1978)

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Growth of the Currency Derivatives Traded on the NSE

Dharen Kumar Pandey

Volume 33, Issue 2 (October 2012 to March 2013)

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Calendar Effects in Indian Stock Markets

Abhay Chawla, Rohini Singh, Hamendra Kumar Porwal

Volume 34, Issue 2 (October 2013 to March 2014)

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Computers and Communications: An Overview of Trends

Deepika Mehra

Volume 14, Issue 1 (July 1993 to December 1993)

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GLOBALISATION OF CONSUMER CULTURE: AN EMPIRICAL SURVEY OF CONSUMERS IN DELHI

Dipika Bansal

Volume 38, Issue 1 (April 2017 to September 2017)

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Increasing globalisation, worldwide investment and production strategies, growth of global transport and, media and, advances in information and communication technologies have all accelerated global market integration. As against a multi-domestic strategy, a natural form of international segmentation for marketers, the homogeneity among consumers has reduced within countries whereas increasing across countries. Thus, the decision as to standardize or customize marketing strategy requires analysis of the behaviourial positions undertaken by consumers in marketplace. The study attempts to explore the various positions of homogenisation, localisation, hybridisation or marginalisation acquired by consumers in the globalised world. Study results support the co-existence of the multiple marketplace positions among Indian consumers, thereby providing important managerial implications and directions for future research.

Examining the Linkage Between Financial Variables and Derivative Usage- A Case of Commercial Banks in India

Swati Dhawan

Volume 36, Issue 1 (April 2015 to September 2015)

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Economy under Inflationary Pressures and Planned Development

S.B. Agarwal

Volume 1, Issue 1 (January 1968 to June 1968)

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A Comparative Study of Investment Strategies with Reference to Indian Banking Sector

Shweta Anand, Dinesh Kumar Sharma, Vinod Singh

Volume 34, Issue 1 (April 2013 to September 2013)

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Value Chains and Worker Illfare: Some Comments

A.J.C. Bose, S. Pratap

Volume 37, Issue 1 (April 2016 to September 2016)

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