Business Analyst Journal

We use energy that is environmentally harmful, finite in supply and dangerously concentrated in the hands of a few. On the demand side our energy requirements are shooting up, especially because of the rising standard of living in the developing world.

Like Mother Nature gives us free-of-charge many vital things in support of our life, this book is a freely downloadable public good meant for harmoniously connecting humankind with Nature. Robert Costanza and Herman Daly are the two economists among the authors, who can be taken as the famous founders and proponents of Ecological Economics as a new, transdisciplinary branch of heterodox economics, that rose in the mid-1980s. For these authors, economics is embedded in the broader ecosystem that supports all human activity, and so there are both limits for economic growth and opportunities to improve long-term human well-being...

In the Present world of privatisation, liberalization, globalization, and technological advancement every banking sector organisation is employing work force at a very faster rate. So, conflicts has been also been multiplying at a very faster rate. Only optimal level of conflict is very useful for the development of creativity, high problem solving behaviours and productivity. High level of conflict creates dysfunctional impacts upon the organisations. This research paper examines the nature and extent of organisational conflict between public sector and private sector banks selected under study. Further comparative analysis has been done across all banks in order to judge the level and extent of organisational conflict in each bank.

Economists for long have been fixated with the concept of a self-interested rational economic agent. Decision making by them however is not done in isolation from the society and societal culture plays a key role there. This article provides with a review of the existing work that relates culture to macroeconomic issues like growth and development.

Marketing as it said to be one of the competent and most important factors for the growth of any entity, be it a brand, a product, a person etc. The same applies to the political world that we deal with at present .The ever increasing competition amongst the political parties have left them with no option but to promote them in a way in which they can justify themselves to be the best amongst all. There has been an increased application of marketing techniques by the political parties these days which popularly has evolved and has become to be known as Political marketing. Over the years the implicit ties between marketing and political process have become inevitable and more prominent. Major changes have taken place in the political marketplace in the past three to four decades in terms of influx of social and mass media as information dissemination tools .There has been rapid escalation of campaign costs with respect political marketing. Both business marketers and political marketers have started using media outlets to inform, remind, and alter the attitudes and behaviours of potential clients and voters (respectively), and they both try to employ similar tools when structuring campaigns, such as market research and statistical analysis. In this particular study we will throw some light on the increasing role of marketing as a communication medium for politics and political parties. Despite the presence of 24-hour news stations and 24X7 online news coverage, the general public most of the times remains under-informed on political issues and news which is supposed to be covered using political marketing and hence day by day this concept is gaining momentum as it helps in understanding the voter behavior. The purpose of this paper is to understand and show the applicability of marketing as an important weapon in the area of political marketing in general.

The recent legislation making CSR discharge mandatory for qualifying firms has been a game changer as it requires all qualifying firms to form a CSR committee for planning and executing the CSR function. Different modes of implementation have been provided for discharging CSR namely- through other implementing agencies or directly. Firms generally choose between different implementing strategies depending on the cost benefit analysis, nature of activity, requirement of expertise, resources, etc. Since the CSR committee weighs the cost and benefits associated with each strategy, the effect of different strategies should be positive on CSR. This paper attempts to understand the effect of different strategies adopted by the firms on CSR. The result of the logistic model reveals a positive impact of the two strategies- directly and other implementing agencies on the probability of the firm to spend more than 2% on CSR or proactively perform CSR.

The present research paper comprehensively reviews the academic work on Corporate Governance and Sustainability Tourism Marketing and presents a précis of 60 research papers published in 29 reputed international journals, over a period of ten years, from 2007 to 2016. Tracing the concepts of corporate governance and sustainability, a detailed discussion of the importance and challenges in implementing sustainability marketing strategies in fast-paced tourism industry is illustrated with classification and pictographic models. A rigorous research in internationally reputed databases has been carried out to select research papers for reviewing them. Text books, international reports and research papers published in international journals only have been included for review. The literature for review spanned a period of ten years, from 2007 to 2016. The studies have been carried out in 23 countries and published in 29 International journals and include both empirical and conceptual papers. Findings suggest that there has been a general increase in the momentum of research in the area till 2015, with a sharp rise in 2008; Most researches have been authored by two or three authors; Majority of the studies have been carried out in the US and UK; A large number of research papers are Empirical and quantitative in nature; ‘International Journal of Contemporary Hospitality Management’; and ‘International Journal of Hospitality Management’ have published the highest number of researches. The paper concludes with highlighting developing trends; Directions for future research; and shortcomings of the present study.

Brands are considered as marketer’s tool for creating product differentiation which cannot be easily copied and replicated. A brand positioning can become a core competitive advantage in different perspectives of the matter. Taj Mahal is not only a monument of world repute, but it is a brand in itself. Positioning Taj Mahal as a brand involves a creative exercise listing down the ideas, benefits and features to convey to its target tourists. This paper studies the competitive advantage of brand positioning of Taj Mahal in tourism today through an empirical study, and how it should be marketed as a brand, especially through digital portals. The experiential marketing, positive brand image, virtual identity, are some of the measures to be adopted in branding the Taj. For a positioning strategy ‘Taj’ can be conveyed as unique brand personality of its own in Heritage tourism.

Organisational justice is one the widely applicable concept in industrial relation in 21st century. It aims to provide justice to its employees in terms of resource allocation, procedural fairness and fair employee’s treatment in all spare of organisation system. The concept of justice is more important for service sector industry due to huge human capital employed in service industry. Banks are major employer in service sector industry of India. Thus bank employees’ organisation justice perception is critically important for banking organisation. Organisation justice as a multidimensional construct previously has been defined as two factor, three factors and four factor construct. This study is an attempt to confirm dimensionality of organisation justice perception in banking. For the purpose of this study data has been collected though questionnaire from the private and public sector banks in Gurugram City. To confirm the dimensionality of organisation justice perception, a confirmatory factor analysis was applied on data using Amos 18.0. Result confirms the four factor model of organisation justice (distributive, procedural, interpersonal and informational justice).

The purpose of this study is to understand the nature and categories of (un)ethical behaviours that are displayed by educated youth in India. The rationale for the study is based on the fact that there is an increase in corporate crimes in the current area of globalisation. Since research studies have shown that a large number of global organisations hire managerial resource from business schools this study has examined the unethical and transgressive practices of, post-graduate students pursuing MBA- the resource pool for business organisations. Data was collected from 65 respondents doing master’s in business administration from one of the leading institutions of the country. The age of the participants was between 21-27 years, most of them were freshers but a few had work experience. Based on narratives of the (un)ethical conducts of their peer group described, content analysis was conducted to understand the transgressive behaviours of educated business school youth. The results showed that most of the stated conducts by the participants were unethical and very few were ethical. Three identified categories of major unethical conducts were: academic misconducts, rule breaking and lying. Under these categories various unethical themes were also identified. In all 54 kinds of unethical behaviours and themes were identified under 9 domains like classroom, public life and inter-personal relations. During the debriefing interviews it was found that the reported unethical conducts were linked to imitating behaviour of role models, goal-orientation due to competitiveness and learned cultural behaviours.