Articles
Table Of Contents
Emerging Role of Accounting and Accountants in Executive Information System: Evidences from Literature

Sugan C. Jain, Abdullah Al Aabed, Arvind Jain, Md. Didarul Alam

Volume 32, Issue 2 (October 2011 to March 2012)

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Construction of A Composite Index: Methodological Issues in Measuring Asian Financial Crisis

K.V. Bhanumurthy, Anjala Kalsie

Volume 35, Issue 1 (April 2014 to September 2014)

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The Post-Issue Operating Performance of Indian IPO Firms

Shikha Bhatia and Balwinder Singh

Volume 30, Issue 1 (April 2009 to September 2009)

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Deficit Spending : A Multiplicity of Concepts

H.L. Bhatia

Volume 16, Issue 2 (July 1995 to December 1995)

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Is Diversification Enough? Lessons from the Agrarian Past of Bihar

Rakesh Ranjan

Volume 42, Issue 1 (January 2021 to June 2021)

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The lack of sustained growth in agricultural output and deepening of paddy-wheat cultivation cycle over many decades have given impetus to policy prescription towards crop diversification in Bihar. The recent rise in area under fruits and vegetables as well as sugarcane has encouraged those who are observing the state's prospects closely. This essay asks for abundant caution while acknowledging the need and benefits of crop diversification. It explores the colonial agrarian history of Bihar to find similar trends towards crop diversification that did not bring any improvement in the economic conditions of the cultivators involved. The past pattern suggests that the nature of land, labour, credit and produce market was such that it exploited Bihar peasantry to the benefits of those who controlled these crucial inputs as well as channels of international trade. This has important lessons for the policy makers when the path of crop diversification is taken. If the government is serious about increasing crop diversity to boost agricultural growth and incomes of cultivators, then the choice of the cultivators has to be tilted by institutional means.

Relationship between Brand Experience and Brand Loyalty, Mediators – Satisfaction and Brand Trust: A Conceptual Framework

Ruchika Ramakrishnan

Volume 42, Issue 2 (July 2021 to December 2021)

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The term “experiential view” encompassing fantasies, feelings and fun associated with the consumption of goods and services was visibly introduced in marketing literature by Holbrook and Hirschman (1982). Since then, the concept has evolved from “consumption experience” to “customer experience” and recently to “brand experience”. This study has made an attempt to understand its relationship with brand loyalty. The importance of brand loyalty in ensuring a brand’s survival and growth is universally accepted. The other two variables- satisfaction and brand trust- have been included as the mediating variables in this study. A mediating variable is a variable that plays a causal intermediary role between an independent variable and a dependent variable. This paper covers the literature review and operationalisation of these four variables.

Trends and Policies of FDI Inflows in Indian States

K.V. Bhanumurthy, Manoj Kumar Sinha

Volume 33, Issue 2 (October 2012 to March 2013)

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Transition from an Inward-Looking Strategy to an Outward-Looking Strategy : The Indian Experience

Vijay Prakash Ojha

Volume 18, Issue 2 (July 1997 to December 1997)

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Money in Industrial Motivation (Socio-Psychological Aspects)

Gauri Shankar and P. C. Jain

Volume 9, Issue 1 (January 1978 to June 1978)

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Capital Market in a New Phase- Implications of Budget and Bank-rate Cut Analysed

Braj Kishor

Volume 1, Issue 1 (January 1968 to June 1968)

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