Analysing CRM System and Organizational Performance: A Balanced Score Card Approach in the Hotel Industry

Jasveen Kaur, Jaspreet Kaur

Volume 36, Issue 1 (April 2015 to September 2015)

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End-Use Patterns of External Commercial Borrowing in India

Manoj Kumar Sinha

Volume 36, Issue 1 (April 2015 to September 2015)

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Examining the Interplay of Involvement and Adoption on Perception of Retail Loyalty Program Benefits

Pavleen Soni, Renu Bhardwaj

Volume 36, Issue 1 (April 2015 to September 2015)

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