Analysing CRM System and Organizational Performance: A Balanced Score Card Approach in the Hotel Industry
Jasveen Kaur, Jaspreet Kaur
Volume 36, Issue 1 (April 2015 to September 2015)Abstract
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Manoj Kumar Sinha
Volume 36, Issue 1 (April 2015 to September 2015)Abstract
Download ArticleExamining the Interplay of Involvement and Adoption on Perception of Retail Loyalty Program Benefits
Pavleen Soni, Renu Bhardwaj
Volume 36, Issue 1 (April 2015 to September 2015)Abstract
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