Impact of Commitment on Customer Citizenship Behavior: An Empirical Study of Supermarkets in India
Nidhi Aggarwal, Harmeen Soch
Volume 34, Issue 2 (October 2013 to March 2014)Abstract
Download ArticleModeling the Antecedents and Outcomes of Viral Marketing Video
Balpreet Kaur, Rishi Raj Sharma
Volume 34, Issue 2 (October 2013 to March 2014)Abstract
Download ArticleMutual Fund Investment in India: A Study of Linear Relationship with Sensex
Tanu Agarwal, A.B. Singh, Priyanka Tandon
Volume 34, Issue 2 (October 2013 to March 2014)Abstract
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