Impact of Commitment on Customer Citizenship Behavior: An Empirical Study of Supermarkets in India

Nidhi Aggarwal, Harmeen Soch

Volume 34, Issue 2 (October 2013 to March 2014)

Abstract

Download Article

Modeling the Antecedents and Outcomes of Viral Marketing Video

Balpreet Kaur, Rishi Raj Sharma

Volume 34, Issue 2 (October 2013 to March 2014)

Abstract

Download Article

Mutual Fund Investment in India: A Study of Linear Relationship with Sensex

Tanu Agarwal, A.B. Singh, Priyanka Tandon

Volume 34, Issue 2 (October 2013 to March 2014)

Abstract

Download Article