The present research paper comprehensively reviews the academic work on Corporate Governance and Sustainability Tourism Marketing and presents a précis of 60 research papers published in 29 reputed international journals, over a period of ten years, from 2007 to 2016. Tracing the concepts of corporate governance and sustainability, a detailed discussion of the importance and challenges in implementing sustainability marketing strategies in fast-paced tourism industry is illustrated with classification and pictographic models. A rigorous research in internationally reputed databases has been carried out to select research papers for reviewing them. Text books, international reports and research papers published in international journals only have been included for review. The literature for review spanned a period of ten years, from 2007 to 2016. The studies have been carried out in 23 countries and published in 29 International journals and include both empirical and conceptual papers. Findings suggest that there has been a general increase in the momentum of research in the area till 2015, with a sharp rise in 2008; Most researches have been authored by two or three authors; Majority of the studies have been carried out in the US and UK; A large number of research papers are Empirical and quantitative in nature; ‘International Journal of Contemporary Hospitality Management’; and ‘International Journal of Hospitality Management’ have published the highest number of researches. The paper concludes with highlighting developing trends; Directions for future research; and shortcomings of the present study.