Abstract: 
In the relationship of franchisor and franchisee, the franchisor relies heavily on the franchisee for the financial information and information of the consumers to access local markets, and the franchisees are dependent on the trademarks and know-how and other support of the franchisors. Franchises always have a desire for autonomy to run their business, but franchisor don’t want to give the franchisee more autonomy because he thinks that if he give more autonomy to the franchisee then franchisee can compromise on the quality to save the cost and this can damage the reputation of the entire franchise system of franchisor but on the other hand if franchisor give less autonomy to the franchisee this may result in non satisfied franchisee. Therefore, the challenge in managing the franchising is to balance franchisor desire of maintaining brand image on the one hand and franchisee desire of autonomy on the other hand. This article examines the impact of relational governess, success, competition and Brand name as determinants to determine the level of autonomy and control of the franchisee. For this study Primary Data is collected through Structured Questionnaire for fast-food restaurants employees. The data were collected on a five-point Likert-scale. We had collected Secondary Data through various Journals and Reports and various websites. The data will be tabulated and reviewed methodically with the help of suitable tools and techniques such as regression etc.
Article File: 
Author: 
Kavita Sharma and Parminder Kaur
BA Terms: 
Display Order: 
-19
BA Only Year: 

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Vol. 39 Issue-1