Women have been the primary grocery shoppers in retail stores. But due to emergence of nuclear families, children also accompany them while going out for shopping. Children either purchase foods themselves or assist mothers while purchasing foods. They also help mothers in family food shopping decisions. Thus, the main objective of this paper is to investigate the frequency of mothers visiting retail stores to buy foods, frequency of children accompanying mothers on shopping trips, children’s role in buying foods in retail stores, seeking opinion of children while buying foods and foods mostly requested by children in retail stores across gender and age groups. A structured and pre-tested questionnaire has been used for collecting data from 473 mothers of children in age category 4-11 years from Punjab (India). Data have been analysed using descriptive statistics through SPSS 19. The findings reveal that majority of mothers visit retail stores ‘according to need’. Sometimes, their children accompany them in retail stores and mothers ask for their opinion while buying foods. Children also request salty snacks, ready-to-cook foods, beverages and fruit juices, biscuits, ice-creams and sugared snacks. Retailers can benefit from the findings in order to retain existing women shoppers and to target potential consumers such as children.