Marketing as it said to be one of the competent and most important factors for the growth of any entity, be it a brand, a product, a person etc. The same applies to the political world that we deal with at present .The ever increasing competition amongst the political parties have left them with no option but to promote them in a way in which they can justify themselves to be the best amongst all. There has been an increased application of marketing techniques by the political parties these days which popularly has evolved and has become to be known as Political marketing. Over the years the implicit ties between marketing and political process have become inevitable and more prominent. Major changes have taken place in the political marketplace in the past three to four decades in terms of influx of social and mass media as information dissemination tools .There has been rapid escalation of campaign costs with respect political marketing. Both business marketers and political marketers have started using media outlets to inform, remind, and alter the attitudes and behaviours of potential clients and voters (respectively), and they both try to employ similar tools when structuring campaigns, such as market research and statistical analysis. In this particular study we will throw some light on the increasing role of marketing as a communication medium for politics and political parties. Despite the presence of 24-hour news stations and 24X7 online news coverage, the general public most of the times remains under-informed on political issues and news which is supposed to be covered using political marketing and hence day by day this concept is gaining momentum as it helps in understanding the voter behavior. The purpose of this paper is to understand and show the applicability of marketing as an important weapon in the area of political marketing in general.