Abstract: 
The recent legislation making CSR discharge mandatory for qualifying firms has been a game changer as it requires all qualifying firms to form a CSR committee for planning and executing the CSR function. Different modes of implementation have been provided for discharging CSR namely- through other implementing agencies or directly. Firms generally choose between different implementing strategies depending on the cost benefit analysis, nature of activity, requirement of expertise, resources, etc. Since the CSR committee weighs the cost and benefits associated with each strategy, the effect of different strategies should be positive on CSR. This paper attempts to understand the effect of different strategies adopted by the firms on CSR. The result of the logistic model reveals a positive impact of the two strategies- directly and other implementing agencies on the probability of the firm to spend more than 2% on CSR or proactively perform CSR.
Article File: 
Author: 
Jyotika Bahl and Vijay Kumar Kaul
Display Order: 
-5
BA Only Year: 

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Research Article No. 5