Profile / Qualification
MBA, Ph.D.
Dr. Amanpreet Kaur Mishra is an experienced academic and researcher in marketing and consumer psychology, currently serving as an Associate Professor at Shri Ram College of Commerce (SRCC), University of Delhi. She brings over fourteen years of teaching experience across undergraduate and postgraduate programmes, with a strong commitment to academic rigour and student-centric learning.An alumna of Jamia Millia Islamia, Dr. Mishra holds a Ph.D. in Marketing, with specialised research training in consumer psychology. Her scholarly work examines the complexities of consumer behaviour, sustainable and ethical consumption, and sustainability-driven marketing and business models. She has published extensively in SCOPUS-indexed and other peer-reviewed international journals of repute, contributing to both theoretical advancement and applied insights in marketing and sustainability.
Dr. Mishra actively engages with the global academic community as a Reviewer for Global Business Review (GBR), an ABDC-listed and SCOPUS-indexed journal. She has presented her research at several national and international conferences and has participated in a wide range of workshops, Management Development Programmes (MDPs), and Faculty Development Programmes (FDPs), reflecting her continuous engagement with evolving academic and industry practices.
She is an active contributor to professional and scholarly networks through her affiliations as:
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Reviewer: Global Business Review (ABDC-listed, SCOPUS-indexed)
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Lifetime Member: Commerce and Management Association for Industry (CMAOI)
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Member-Sustainable Operations, India Chapter: Production and Operations Management Society (POMS)
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Member: The International Society for Ecological Economics(ISEE)
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Executive Advisor: AIM (Asian Institute of Management)
Subject (s) Expertise
Management Principles and Applications, Human Resource Management, Marketing and Advertising
Research Expertise
Consumer Buying Behaviour, Consumer Purchase Decisions Paradox, Sustainable Marketing
