This research study focuses on identifying the different aspects of employer attractiveness dimensions that have significant impact on satisfaction of bank employees leading to strong employer (banks) brands from employees’ perspective in the banks in India. For accomplishing research objectives, questionnaire technique has been administered to 209 bank employees (managerial staff) from three regions Malwa, Majha and Doaba of Punjab state represented by Ludhiana, Jalandhar, and Amritsar cities respectively. The regression results have demonstrated that out of the four independent variables, three factors i.e. HRDV, OCDV, HRMV are significant determinants and one factor HRWV is having insignificant impact satisfaction of bank employees. It can, therefore, be concluded that effective employer brand is essential for satisfying its existing workforce. A strong internal as well as external branding by banks help them to influence the employees delivery of promised brand with the assumption of employees being happy with the organisation as effective employee relationship management (ERM) results in efficient customer relationship management (CRM). However, there is the need for employers to measure, analyse and position their employer brand to the job market where they will keep their existing workforce contended and exultant and can also attract the potential workforce, because more the employees are aligned towards their brand’s values, they are more likely to find their own meaning at work and enhance the brand’s value.