It is commonly found in marketing literature, for development of marketing and consumer behaviour theories; a lot of importance has been attributed to an understanding of consumerbrand relationships. This paper makes an attempt to understand this consumer- brand relationship for brand experience and brand loyalty. The basic objective of this paper is to explore whether there are any differences in brand experience and brand loyalty between product and service brands. It presents a detailed analysis of an empirical research conducted on 423 actual consumers. The results show that though brand experience is different between product and service brands, brand loyalty is not.