Articles
Table Of Contents
A Conceptual Framework on Customer Lifetime Value, Its Components and Metrics

Kavita Sharma, Arshi Zareen

Volume 32, Issue 2 (October 2011 to March 2012)

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Distribution Channels of Indian Life Insurance Industry: Understanding Customers' Awareness

Sumninder Kaur Bawa, Samiya Chathha

Volume 37, Issue 1 (April 2016 to September 2016)

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Limitations of Current Financial Reporting: A Case for Integrated Reporting

Pooja Dhingra, Ajay Kumar Singh, Gaurav Magu

Volume 35, Issue 1 (April 2014 to September 2014)

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Encouraging Green Purchasing Behavior through Green Branding- An Indian Viewpoint

Nikita Sharma, C.S. Sharma

Volume 34, Issue 2 (October 2013 to March 2014)

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Standard Costing: Concept and Managerial Uses

Janak Raj Monga

Volume 2, Issue 3 (September 1969 to December 1969)

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Changing Environment of Accounting

J.R. Monga

Volume 14, Issue 1 (July 1993 to December 1993)

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Integrated Reporting: The Way Ahead

Ajay Kumar Singh, Pooja Dhingra

Volume 36, Issue 2 (October 2015 to March 2016)

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Passengers' Perceived Service Quality: A Construct Validation

Ritu Dhawan, H.S. Sandhu

Volume 36, Issue 1 (April 2015 to September 2015)

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Non-Tariff Barriers to Trade

R.S. Nigam

Volume 4, Issue 1 and 2 (January 1971 to August 1971)

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Underwriters As Shareholders

G. Balakrishnan

Volume 2, Issue 1 (January 1969 to April 1969)

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