Profile / Qualification
Ms. Amanpreet Kaur Mishra is an Assistant Professor in the Commerce Department, Shri Ram College of Commerce since 2010. She is experienced in teaching a diverse set of subjects in the field of commerce and business such as Managerial Economics, Management Principles and applications, Human Resource Management,Marketing and Advertising. She is currently pursuing her PhD at the Centre of Management Studies, Jamia Millia Islamia. Her research interests include consumer buying behaviour, consumer purchase decisions paradox, sustainable marketing. Her research work focuses on using exploring buying motives and possible roadblocks for positive sustainable buying behaviour.
Subject (s) Expertise
Management Principles and Applications, Human Resource Management, Marketing and Advertising
Consumer Buying Behaviour, Consumer Purchase Decisions Paradox, Sustainable Marketing